AI-readiness report

How ready is amatravel.ca for AI search?

12
AI-search visibility
Out of 100. The average of the AEO, GEO and GSO scores below. The overall score adds classic SEO and the rest of the audit. What AI answers actually said is further down.
36
Overall AI-readiness score · Travel & hospitality
SEO
78/100
Measured
AI crawlability
30/100
Measured
AEO
0/100
AI estimate
GEO
7/100
AI estimate
GSO
30/100
AI estimate
Content quality
34/100
Measured
Performance
42/100
Measured
Design
51/100
AI estimate
Accessibility
70/100
Measured
Security
68/100
Measured

Does an assistant that searches the web name you?

0/4 answers named you
Who it recommends instead Fairmont Hotel Macdonald 4/4Edmonton Hotel & Convention Centre 2/4Holiday Inn Express Edmonton Downtown 2/4JW Marriott Edmonton ICE District 2/4
“best hotel in Edmonton”not named It recommended instead: Fairmont Hotel Macdonald · JW Marriott Edmonton ICE District · Chateau Lacombe
“what are my options for a hotel in Edmonton?”not named It recommended instead: Fairmont Hotel Macdonald · Holiday Inn Express Edmonton Downtown · Wyndham Edmonton Hotel and Conference Centre
“where should I go for a hotel in Edmonton?”not named It recommended instead: Fairmont Hotel Macdonald · Holiday Inn Express Edmonton Downtown
“which hotel would you recommend in Edmonton?”not named It recommended instead: Fairmont Hotel Macdonald · Edmonton Hotel & Convention Centre · JW Marriott Edmonton Ice District

Answered today by a language model from a live web search. Search results change, so a re-run can differ.

Does the model remember you?

0/4 answers named you
Who takes your answer Fairmont Hotel Macdonald 4/4Matrix Hotel 4/4The Westin Edmonton 3/4Aloft Edmonton 2/4JW Marriott Edmonton Ice District 2/4
“best hotel in Edmonton”not named It named instead: Fairmont Hotel Macdonald · JW Marriott Edmonton Ice District · The Westin Edmonton
“what are my options for a hotel in Edmonton?”not named It named instead: Fairmont Hotel Macdonald · Matrix Hotel · JW Marriott Edmonton Ice District Plus 1 name we could not find online in this market — not shown.
“where should I go for a hotel in Edmonton?”not named It named instead: Fairmont Hotel Macdonald · Matrix Hotel · Ramada Edmonton Downtown
“which hotel would you recommend in Edmonton?”not named It named instead: Fairmont Hotel Macdonald · Matrix Hotel · The Westin Edmonton

Asked of a language model without live browsing — what the model has absorbed about this market, not a search result fetched today.

Would an assistant find you today?

0/4 searches surfaced your page
Whose pages it would read instead fairmont.com 4/4edmhotel.com 2/4ihg.com 2/4
“best hotel in Edmonton”not found It would read instead: fairmont.com · gochateau.com
“what are my options for a hotel in Edmonton?”not found It would read instead: ihg.com · edmhotel.com · fairmont.com
“where should I go for a hotel in Edmonton?”not found It would read instead: fairmont.com · ihg.com
“which hotel would you recommend in Edmonton?”not found It would read instead: fairmont.com · edmhotel.com · marriott.com
Pages that list businesses cntraveler.com 2/4hotelsforkings.comnomadicsamuel.com

Being listed on these puts you where an assistant reads before it answers. None of them does the work you do.

Put to a live web search — the pages an assistant reads before answering. Absent from these results it cannot cite you; present, it still might not.

SEO scores high but AI answer readiness is at zero

Your strongest asset is SEO (78/100), indicating solid search visibility for travel queries. The most costly gap is AEO (0/100), meaning the site cannot be used as a source for AI‑generated answers, a missed revenue and branding opportunity. The single change that will shift performance the most is to write self‑contained, citable passages and add FAQPage structured data, which will boost GEO, AEO, and overall AI readiness.

We had an assistant read your site.

Ask it what a customer would ask you. It answers only with what is written on the pages of amatravel.ca.

Assistant for AMA Travel: Vacation Deals, Cruises, Hotel, InsuranceAnswers from amatravel.ca

Hello! I’m the assistant for AMA Travel: Vacation Deals, Cruises, Hotel, Insurance. What would you like to know?

A Tadaaah demo. This is an AI assistant: it can make mistakes.

What it will read25 pages
amatravel.ca/

AMA Travel: Vacation Deals, Cruises, Hotel, Insurance

Not read yetPage 1 of 25
  • /
  • /about-us
  • /agency
  • /appointment
  • /articles
  • /articles/4-reasons-albertans-love-utah
  • /articles/4-reasons-why-alberta-loves-nashville
  • /articles/4-reasons-you-need-pet-travel-medical-insurance
  • /articles/5-great-jamaica-excursions
  • /articles/7-quick-tips-for-a-getaway-to-las-vegas
  • /articles/7-reasons-albertans-love-nevada
  • /articles/7-vacations-travellers-book-in-fall-winter
  • /articles/7-ways-labour-day-long-weekend-alberta
  • /articles/9-things-you-should-know-before-travelling-to-cuba
  • /articles/9-trip-worthy-activities-in-victoria
  • /articles/10-questions-when-planning-your-destination-wedding
  • /articles/10-things-to-try-in-thailand
  • /articles/11-things-didnt-know-you-could-do-asia
  • /articles/11-things-you-need-to-know-for-your-next-european-cruise
  • /articles/17-fast-facts-about-dominican-republic
  • /articles/2025-tours-trafalgar
  • /articles/a-comprehensive-guide-to-california
  • /articles/a-comprehensive-guide-to-england
  • /articles/a-comprehensive-guide-to-hawaiis-big-island
  • /articles/a-comprehensive-guide-to-italy
This assistant, on your own site.It answers only from your pages. When it doesn’t know, it says so and gives your number.

$29 CADa month, on top of PRO

  1. Leave your email. Nothing to pay now.
  2. We write to you within 2 business days to set it up on your site with you.
  3. You pay $29 CAD a month, on top of PRO, only once it’s answering on your site.

What to fix

Write self-contained, citable passages

No paragraph in the ~100-200 word "citable passage" range was found; AI engines prefer to lift complete, context-free passages.

Do: Restructure key sections into standalone paragraphs (~130-170 words) that make sense without surrounding context.

Add FAQPage structured data (minor)

No FAQPage/QAPage JSON-LD with answered questions was found on the page.

Do: Wrap your most-asked questions in FAQPage JSON-LD with the full question and answer text, matching what a visitor can actually read on the page.

Cite credible outbound sources

No outbound links to authoritative domains (.gov/.edu, research, major publishers) were found.

Do: Support factual claims with links to primary, authoritative sources.

Expose machine-readable publish/update dates

No <time datetime> or article:published_time/modified_time meta was found.

Do: Add datePublished/dateModified to Article schema and a visible "Last updated" date.

Found on the pages we crawled
  • high 1 page(s) have no meta description
  • high 25 page(s) have no H1
  • critical 1 page(s) carry a noindex directive
  • medium 24 page(s) have no structured data while others do
  • medium 1 page(s) have no canonical tag

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