AI-readiness report

How ready is phac-aspc.gc.ca for AI search?

29
Overall AI-readiness score · Marketing & agency
Out of 100 — how ready this site is to be found and cited across AI search (SEO + AEO + GEO).
SEO
44/100
Measured
AI crawlability
34/100
Measured
AEO
0/100
AI estimate
GEO
0/100
AI estimate
GSO
8/100
AI estimate
Content quality
51/100
Measured
Performance
64/100
Measured
Design
28/100
AI estimate
Accessibility
100/100
Measured
Security
67/100
Measured

Does an assistant that searches the web name you?

0/4 answers named you
Who it recommends instead Canada Marketing 3/4Deeploy 3/4Stratezik 3/4Publicis Canada 2/4Shooga 2/4
“best marketing agency in Canada”not named It recommended instead: McCann Canada · Publicis Canada · TBWA\Canada
“what are my options for a marketing agency in Canada?”not named It recommended instead: Stratezik · Canada Marketing · Deeploy
“where should I go for a marketing agency in Canada?”not named It recommended instead: Publicis Canada · Canada Marketing · Stratezik
“which marketing agency would you recommend in Canada?”not named It recommended instead: Deeploy · Noah Digital · Stratezik

Answered today by a language model from a live web search. Search results change, so a re-run can differ.

Does the model remember you?

0/4 answers named you
Who takes your answer Edelman Canada 4/4Ogilvy Canada 4/4DDB Canada 3/4Sid Lee 2/4
“best marketing agency in Canada”not named It named instead: Ogilvy Canada · Edelman Canada · DDB Canada
“what are my options for a marketing agency in Canada?”not named It named instead: Ogilvy Canada · Edelman Canada · DDB Canada
“where should I go for a marketing agency in Canada?”not named It named instead: Ogilvy Canada · Edelman Canada · Sid Lee Plus 1 name we could not find online in this market — not shown.
“which marketing agency would you recommend in Canada?”not named It named instead: Ogilvy Canada · Edelman Canada · DDB Canada Plus 1 name we could not find online in this market — not shown.

Asked of a language model without live browsing — what the model has absorbed about this market, not a search result fetched today.

Would an assistant find you today?

0/4 searches surfaced your page
Whose pages it would read instead canadamarketing.ca 3/4deeploy.ca 3/4stratezik.com 3/4publicis.ca 2/4shooga.ca 2/4
“best marketing agency in Canada”not found It would read instead: publicis.ca · mccann.ca · new-wave.ca
“what are my options for a marketing agency in Canada?”not found It would read instead: stratezik.com · canadamarketing.ca · deeploy.ca
“where should I go for a marketing agency in Canada?”not found It would read instead: publicis.ca · canadamarketing.ca · stratezik.com
“which marketing agency would you recommend in Canada?”not found It would read instead: stratezik.com · canadamarketing.ca · deeploy.ca

Put to a live web search — the pages an assistant reads before answering. Absent from these results it cannot cite you; present, it still might not.

AI visibility is crippled even though accessibility is flawless

Your site scores a perfect 100 in Accessibility, meaning users of all abilities can navigate it without barriers. However, AI-citation readiness (GEO) and answer-engine readiness (AEO) both sit at 0, representing a costly blind spot for AI-driven discovery. The single most effective move is to write self‑contained, citable passages (and add FAQPage structured data) so AI crawlers can surface your content in answers.

We had an assistant read your site.

Ask it what a customer would ask you. It answers only with what is written on the pages of phac-aspc.gc.ca.

Assistant for Public Health Agency of Canada (PHAC)Answers from phac-aspc.gc.ca

Hello! I’m the assistant for Public Health Agency of Canada (PHAC). What would you like to know?

A Tadaaah demo. This is an AI assistant: it can make mistakes.

What it will read19 pages
phac-aspc.gc.ca/

Public Health Agency of Canada (PHAC) | Agence de la sante publique du Canada (ASPC)

Not read yetPage 1 of 19
  • /
  • /about_apropos/act-reg-lois/2012-2014-hpta-lapht-eng.php
  • /about_apropos/act-reg-lois/2012-2014-hpta-lapht-fra.php
  • /about_apropos/act-reg-lois/2012-2014-rrpw-rep-eng.php
  • /about_apropos/act-reg-lois/2012-2014-rrpw-rep-fra.php
  • /about_apropos/act-reg-lois/abb-dra-eng.php
  • /about_apropos/act-reg-lois/abb-dra-fra.php
  • /about_apropos/act-reg-lois/abbc-drefa-eng.php
  • /about_apropos/act-reg-lois/abbc-drefa-fra.php
  • /about_apropos/act-reg-lois/actions-mesures-eng.php
  • /about_apropos/act-reg-lois/actions-mesures-fra.php
  • /about_apropos/act-reg-lois/frp-ppr-eng.php
  • /about_apropos/act-reg-lois/frp-ppr-fra.php
  • /about_apropos/act-reg-lois/index-eng.php
  • /about_apropos/act-reg-lois/index-fra.php
  • /about_apropos/act-reg-lois/interpretation-policy-politique-interpretation/index-eng.php
  • /about_apropos/act-reg-lois/interpretation-policy-politique-interpretation/index-fra.php
  • /about_apropos/act-reg-lois/list-liste-eng.php
  • /about_apropos/act-reg-lois/list-liste-fra.php
This assistant, on your own site.It answers only from your pages. When it doesn’t know, it says so and gives your number.

$29 CADa month, on top of PRO

  1. Leave your email. Nothing to pay now.
  2. We write to you within 2 business days to set it up on your site with you.
  3. You pay $29 CAD a month, on top of PRO, only once it’s answering on your site.

What to fix

Write self-contained, citable passages

No paragraph in the ~100-200 word "citable passage" range was found; AI engines prefer to lift complete, context-free passages.

Do: Restructure key sections into standalone paragraphs (~130-170 words) that make sense without surrounding context.

Add FAQPage structured data (minor)

No FAQPage/QAPage JSON-LD with answered questions was found on the page.

Do: Wrap your most-asked questions in FAQPage JSON-LD with the full question and answer text, matching what a visitor can actually read on the page.

Cite credible outbound sources

No outbound links to authoritative domains (.gov/.edu, research, major publishers) were found.

Do: Support factual claims with links to primary, authoritative sources.

Expose machine-readable publish/update dates

No <time datetime> or article:published_time/modified_time meta was found.

Do: Add datePublished/dateModified to Article schema and a visible "Last updated" date.

Found on the pages we crawled
  • critical 6 page(s) returned an error and could not be read
  • medium 1 meta description(s) duplicated across 2 pages
  • medium 1 page(s) under 250 words
  • critical 1 page(s) carry a noindex directive
  • medium 1 page(s) have no canonical tag

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