AI-readiness report

How ready is frerichslaw.com for AI search?

17
AI-search visibility
Out of 100. The average of the AEO, GEO and GSO scores below. The overall score adds classic SEO and the rest of the audit. What AI answers actually said is further down.
51
Overall AI-readiness score · Legal services
SEO
81/100
Measured
AI crawlability
77/100
Measured
AEO
2/100
AI estimate
GEO
15/100
AI estimate
GSO
34/100
AI estimate
Content quality
51/100
Measured
Performance
51/100
Measured
Design
63/100
AI estimate
Accessibility
67/100
Measured
Security
94/100
Measured
Local visibility
74/100
Estimated

Does an assistant that searches the web name you?

0/4 answers named you
Who it recommends instead Duncan, Linton LLP 4/4Travers Law 4/4Farhood Shamji Lawyers 3/4Gowling WLG 3/4Miller Thomson 2/4
“best law firm in Waterloo”not named It recommended instead: Miller Thomson · Gowling WLG · Duncan, Linton LLP
“what are my options for a law firm in Waterloo?”not named It recommended instead: Duncan, Linton LLP · Travers Law · Farhood Shamji Lawyers
“where should I go for a law firm in Waterloo?”not named It recommended instead: Farhood Shamji Lawyers · Travers Law · HANMER LAW
“which law firm would you recommend in Waterloo?”not named It recommended instead: Duncan, Linton LLP · Gowling WLG · Travers Law

Answered today by a language model from a live web search. Search results change, so a re-run can differ.

Does the model remember you?

0/4 answers named you
Who takes your answer Miller Thomson LLP 4/4Borden Ladner Gervais LLP 3/4
“best law firm in Waterloo”not named It named instead: Miller Thomson LLP · Borden Ladner Gervais LLP
“what are my options for a law firm in Waterloo?”not named It named instead: Miller Thomson LLP
“where should I go for a law firm in Waterloo?”not named It named instead: Miller Thomson LLP · Borden Ladner Gervais LLP
“which law firm would you recommend in Waterloo?”not named It named instead: Miller Thomson LLP · Borden Ladner Gervais LLP

Asked of a language model without live browsing — what the model has absorbed about this market, not a search result fetched today.

Would an assistant find you today?

0/4 searches surfaced your page
Whose pages it would read instead kwlaw.net 4/4traverslaw.ca 4/4gowlingwlg.com 3/4lawyerswaterloo.com 3/4millerthomson.com 2/4
“best law firm in Waterloo”not found It would read instead: kwlaw.net · millerthomson.com · gowlingwlg.com
“what are my options for a law firm in Waterloo?”not found It would read instead: kwlaw.net · traverslaw.ca · lawyerswaterloo.com
“where should I go for a law firm in Waterloo?”not found It would read instead: kwlaw.net · traverslaw.ca · lawyerswaterloo.com
“which law firm would you recommend in Waterloo?”not found It would read instead: kwlaw.net · traverslaw.ca · gowlingwlg.com

Put to a live web search — the pages an assistant reads before answering. Absent from these results it cannot cite you; present, it still might not.

Security shines while AI answer readiness stalls

Your site’s strongest point is Security at 94/100, indicating robust protection for client data. The most costly gap is AEO at 2/100, meaning the site is virtually invisible to AI‑driven answer engines that potential clients increasingly rely on. Implementing comprehensive Product structured data—including Offer schema for price and availability and AggregateRating for reviews—will dramatically boost AI answer readiness and drive qualified traffic.

We had an assistant read your site.

Ask it what a customer would ask you. It answers only with what is written on the pages of frerichslaw.com.

Assistant for Frerichs Law OfficeAnswers from frerichslaw.com

Hello! I’m the assistant for Frerichs Law Office. What would you like to know?

A Tadaaah demo. This is an AI assistant: it can make mistakes.

What it will read8 pages
frerichslaw.com/

Frerichs Law Office - Waterloo, IA

Not read yetPage 1 of 8
  • /
  • /about
  • /services
  • /cases
  • /contact-us
  • /free-man-case-dismissed-against-man-who-served-25-years
  • /waterloo-settles-lawsuits-against-white-police-officers
  • /2-5-million-settlement-reached-in-waterloo-police-shooting-suit
This assistant, on your own site.It answers only from your pages. When it doesn’t know, it says so and gives your number.

$29 CADa month, on top of PRO

  1. Leave your email. Nothing to pay now.
  2. We write to you within 2 business days to set it up on your site with you.
  3. You pay $29 CAD a month, on top of PRO, only once it’s answering on your site.

What to fix

Add Product structured data

This looks like an online store, but no Product schema was found. AI shopping answers and Google Shopping rely on it to understand your items.

Do: Add Product JSON-LD to product pages with name, image, description, brand, and an Offer (price + availability).

Expose price & availability via Offer schema

No Offer markup (price / availability) was detected. AI answers cite concrete price and in-stock facts.

Do: Include an Offer node (price, priceCurrency, availability) inside each Product.

Say who the shop is, in schema

No Organization or LocalBusiness markup was found. An AI answer will not recommend a shop it cannot identify as a business — this is the entity everything else hangs off.

Do: Add an Organization (or LocalBusiness, if you have a physical address) JSON-LD block to the homepage with name, url, logo, and your social profiles in sameAs.

Add review ratings (AggregateRating)

No AggregateRating/Review markup was found. Star ratings and review counts are among the strongest signals AI shopping answers surface as social proof.

Do: Collect product reviews and expose them as AggregateRating (ratingValue + reviewCount) in Product schema.

State the areas you serve

No service area / "areas we serve" signal was found — important for businesses that travel to clients.

Do: List the cities/regions you cover on the page and in the schema `areaServed` property.

Surface reviews & ratings

No AggregateRating/review markup was found — star ratings drive clicks in the local pack.

Do: Surface your existing Google reviews on the page as an AggregateRating (real, verifiable counts) so search engines and AI see the proof.

Link your Google Business Profile

No link to a Google Business Profile or local directory was found.

Do: Link your Google Business Profile and key directories from the site (and via schema `sameAs`).

Found on the pages we crawled
  • critical 1 page(s) returned an error and could not be read
  • high 3 page(s) have no meta description
  • high 5 page(s) have no H1
  • medium 7 page(s) under 250 words
  • high 5 internal link(s) are broken — they waste crawl budget and dead-end visitors

Is this your site?

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Automated snapshot generated by Tadaaah from public data. Re-run the audit for the latest version.

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